The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Eric Ries

Title: The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Author: Eric Ries

ISBN: 978-0307887894

Type: Business, non-fiction

Rating: 4.2/5 on Goodreads

Award/Best Seller: New York Times bestseller, winner of the 2012 Quill Award for Best Business Book, and named one of Time Magazine's Top 10 Business Books of the Year.

Summary: In this book, the author introduces the concept of the Lean Startup, which focuses on creating a continuous cycle of product development and customer feedback. The Lean Startup approach emphasizes the importance of experimentation, iteration, and learning in the process of building a successful business. The book provides practical guidance on how to apply the Lean Startup principles to any business, from startups to large corporations. The author draws on his own experiences as a startup founder and consultant, as well as case studies of successful companies that have embraced the Lean Startup approach.

Target Audience: The book is aimed at entrepreneurs, business leaders, and anyone interested in innovation and entrepreneurship. It is particularly relevant for startups and small businesses that want to grow quickly and efficiently. The book is suitable for readers of all backgrounds and levels of business experience, as it provides practical advice and guidance on how to apply the Lean Startup principles in a variety of contexts.